Tapping into cable because of his lousy reception, Mike gets more than he bargained for as he unwittingly becomes trapped in the medium—the “star” of his own cable TV show. Due to an incomprehensible mishap, Mike’s rewired TV now transmits his image to the world; the observer has become the observed. Turning the tables on viewership in a way that reflects the banality of television, Smith touches on identification with television, and the manner in which television re-presents our world back to us.
It Starts at Home
Michael Smith
1982 00:25:00 United States English ColorDescription
About Michael Smith
Michael Smith is a video and performance artist who uses humor to comment on the impact of television on everyday life, drawing attention to the bland consistency (a la Donny and Marie) maintained and celebrated by the medium. Smith follows the television tradition of entertainment, appropriating its language and format to create a satire on present-day America. His titles mix commercial, music video, and talk show formats, often with naively introspective voiceover. In recognizing the homogenizing influence of the medium, Smith’s vision falls in line with a quotable remark by Ernie Kovaks, a comic TV pioneer: “Television is a medium because it is neither rare nor well done.”
Smith’s videos and performances revolve around the adventures and insight of a central persona, a paradoxical and ridiculous being named "Mike"—a modern-day, less-than-super hero, overly influenced by what he sees on television. The innocence of this “Blandman” is purposely deceiving: through him, Smith reveals the total alienation fostered by television, as well as the posturing and posing individuals practice as they remake their image to match the image on the screen.