Matthew Coolidge is a founder and director of The Center for Land Use Interpretation (CLUI), an organization dedicated to raising awareness about how land is apportioned, used and perceived by its inhabitants. Through exhibitions, publications, and guided tours, Coolidge and the CLUI seek to foster and encourage a heightened sense of awareness of natural surroundings. In this interview, Coolidge defines a ‘land art spillover effect,’ in which the perceived significance of the landscape seems to increase the closer people get to a piece of environmental art.