Conceptual Art

The works on Reel 3 were produced during 1972-73, and re-mastered in 2005 when several newly available titles were added. The focus here is on social relationships and attaining the perfect life, be it through making the right decision, getting something for nothing, or just having it all. Many of the comic skits parody television ads and infomercials, and Man Ray has to make some consumer choices.

A two-headed calf died when one head atrophied. It became a trophy that the artist used as a source for this 16mm film transferred to video.

This title is also available on Sympathetic Vibrations: The Videoworks of Paul Kos.

Hirsch’s most ambitious film to date and the pinnacle of his trilogy, Nothing New depicts the epic rescue mission of a man whose parachute is caught on electricity power lines. Involving hundreds of participants in a desolate field facing the Jordanian border in the Jordan Valley of Israel, this communal cinematic endeavor aims to re-unite, if only for a brief moment, the collective spirit of the socialist Kibbutz movement in Israel, a movement that has undergone significant ideological modifications.

“A spoof on current art attitudes [that] stretches the definition of what can be considered art. Because the late 1960s and early 1970s were periods of innovation, using the human body as art, making process equivalent to product... [etc.], Baldessari questions that very sense of originality and exploration by taking it to its (rather mundane) limits. By taping a stick at one end, then picking it up at the other, he is both questioning and spoofing what constitutes art.” —Marcia Tucker, “John Baldessari: Pursuing the Unpredictable,” John Baldessari (New York: New Museum, 1981)

Live in San Diego is my first live performance. David Antin, my mentor when I was a graduate student at the University of California at San Diego, encouraged me to perform in front of an audience. Why? Since my videos directly addressed the camera- why not take the next step and address a live audience?

“I thought perhaps you’d like to see a demonstration of the new massage chair that we just got in. It — the reason for its — it looks revolutionary, it doesn’t look really like a typical massage chair, and that’s because I think Mies van der Rohe had a part, or at least he was a consultant, to the firm that designed this…”. William Wegman opens the video short titled Massage Chair with this grand statement to describe what looks like an ordinary plastic chair. At first the artist’s head is cut from the frame, but he eventually sits down to “demonstrate” the extraordinary qualities of the chair. 

Presenting a series of flashcards to the camera, Baldessari continues his exploration of visual semantics, defining the intersection of language and image. In this instance, each flashcard bears a picture that represents a letter of the alphabet. Like Teaching a Plant the Alphabet, a secondary theme of Xylophone is a critique of learning as memorization, with the length of the tape producing—not surprisingly—an effect of boredom rather than insight.

This title was in the original Castelli-Sonnabend video art collection.